Have you ever wondered how innovation impacts your life?

Olympics in Rio is coming up in a few months. I visited a trade show in Las Vegas  a while back where one fabric mill showed how the blood stream slowed down once their fabric touched the skin.
We recently made a production  where the print on the inside of the fabric actually lowered the skin temperature being activated of sweat!

I wonder how much the results depends on the innovation of various materials  of todays athletes vs athletes 100 years ago?